timeless staples with a twist

At Frill, we're on a mission to create timeless, sustainable knitwear that’s anything but basic. Designed to be cherished for years, our pieces combine enduring style with unexpected details - whether it’s unique stitches, playful touches, or pops of color - we want our knitwear to bring joy and individuality to your wardrobe.

How we’re limiting our impact

Crafted in Peru by skilled local artisans, each piece is made from alpaca fibers, one of the most sustainable materials in the world. Alpacas have a minimal environmental impact: they are gentle on the land, require far less water in the spinning process compared to wool and cashmere, and produce naturally antimicrobial fibers that reduce the need for frequent washing. When we blend alpaca with other fibers, we ensure they are responsibly sourced or made from recycled materials. The yarn suppliers we work with also hold leading sustainability credentials, including GOTS, RAS (Responsible Alpaca Standard), and OEKO-TEX® STEP certifications.

Our commitment extends to the people behind each piece. We partner with a trusted Peruvian producer who has built a thriving network of skilled artisanal knitters, ensuring fair wages, safe working conditions, and respect for traditional craftsmanship. Their dedication has been recognized with the Fair Trade Peru Good Practices Certification and the 2024 Good Practices Labor Award.

At Frill we recognise that even the most responsibly made products leave a footprint. That’s why we’re committed to making ours as small as possible by planting one tree through OneTreePlanted for every order.

About our founder

Frill was born out of a love affair with knitting and knitwear. I loved learning about the craft of knitting and bringing my designs to life, but I was itching to do more - and I couldn’t knit fast enough.

I saw an opportunity to create beautiful, high-quality knitwear that you’ll want to cherish and wear forever, but with added layers of detail and personality. Knitting holds endless possibilities, and I wanted to design pieces that transformed everyday basics into something far from basic.

I can’t wait to see Frill grow and to bring more of my designs to life.

Laura x